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Aura Bora closes Series A bring total capital to $10m
- Food Business News
Aura Bora, a maker of sparkling waters flavored with fruits, herbs and flowers, closed its Series A funding round, bringing total financing to more than $10 million. The new capital will support efforts to expand retail distribution and brand awareness and enhance operational capabilities.
“In November of 2019, I sold the first can of Aura Bora to a grocery store three blocks from my house,” Mr. Voge said. “I spent months delivering cases out of my Subaru across the Bay Area with hand-written invoices until we partnered with our first distributor. Today our sparkling waters are sold in more than 4,000 stores across the country, and we’re just getting started.”
Aura Bora last May raised $2 million in seed funding. The products are sold in Sprouts Farmers Market, Whole Foods Market, Thrive Market and other natural grocery stores. Flavors include cactus rose, basil berry, peppermint watermelon, elderflower grapefruit, lavender cucumber, lemongrass coconut, lime cardamom, tangerine blossom and blueberry wildflower. An appearance on the television show “Shark Tank” last year helped the brand gain national visibility.
The funding round was led by Siddhi Capital, with participation from Consumer Ventures, Gaingels, Seaside Ventures and Simple Food Ventures. Melissa Facchina, general partner and co-founder of Siddhi Capital, will join the Aura Bora board.