Good Water Egypt's First 100% Plastic-Free Water
- Cairo Scene
Plaguing social media feeds and penetrating psyches are heart-wrenching narratives encapsulating dying sea creatures and suffocating turtles. Fuelling guilt ridden fires that reverberate across the globe, plastic consumption’s impact has grown to encompass much more than institutional issues. It’s time for a change, and Good Water - a sustainable water brand born in Egypt - is determined to do its part, one boxed water at a time.
Born out of science and the need to create a product that’s well and truly ‘green’, Good Water is Egypt’s first-ever boxed water that is 100% plastic-free. While most cartons of boxed water are lined with plastic, Good Water is different - the formula that tethers the product together is biodegradable and recyclable. Good Water isn’t just ‘green’ in the sense that its production doesn’t harm the environment; the product actively gives you the opportunity to help bring it back to life. The boxes are topped with a bio-based sugarcane cap that can be planted and regrown rather than tossed and forgotten - so you can give back as much as you take.
Absolving consumers of the guilt that follows losing a plastic cap or discarding your glass bottles in morning haste, Good Water is the conscious line permitting every aspect of life to flourish. And they’re about to get their moment in the spotlight with a grand debut at the COP27 UN Climate Change Conference in Sharm El Sheikh, with a custom-made design in honour of the occasion.
Good Water will officially be made available to the public in 2023.