• Most Americans are concerned with at least one of the pre-determined environmental impacts. Human destruction of various environments is the most recognized issue at over 50%, followed by water scarcity at 43%, air pollution like dust and dirt at 37%, and ozone depletion at 35%.

L'Oréal USA today announced the roll out of L'Oréal's Product Impact Labeling system in the United States. The initiative, first launched in France in 2020, gives consumers the relative environmental impact of their product compared to other L'Oréal products in the same category. Products are given a ranking on a scale from A to E by considering 14 planetary impact factors such as greenhouse gas emissions, water scarcity, ocean acidification, and impact on biodiversity, measured at every stage of a product's life cycle—from ingredients to packaging, manufacturing process, transport and ultimately use and disposal.

"L'Oréal's Product Impact Labeling system is a core component of the L'Oréal for the Future program, which outlines our sustainability commitments for 2030. Its rollout in the United States has the power to help change consumer behavior and, therefore, accelerate the beauty industry's progress toward greater sustainability," said Marissa Pagnani McGowan, Chief Sustainability Officer for North America. "This comes at a time when sustainability is increasingly becoming a focus for more American consumers. Using principles of environmental science, this tool will empower consumers, support more informed purchasing decisions and foster a culture of greater brand transparency."