SodaStream, the world's leading sparkling water brand announces a full 360° brand-repositioning going live today. Following its digital transformation and consumer centric strategy launched three years ago, the company is tapping into its consumers' growing interest in design, innovation, mixology, and user-experience fields. As the trend of making fresh sparkling water at home continues to grow, and as consumers seek more approachable premium products, especially in the food and beverage sector, SodaStream is introducing a full top-to-bottom redesign of the company's symbol, colour palette, websites, and is introducing a new tier of elevated products