Water-tech startup Swajal refreshes its brand identity to become ‘Boon’

  • 11.08.2022
  • Financial Express

Swajal, an Internet-of-Things (IoT) enabled global water-tech startup, has rebranded itself as ‘Boon’, following its expansion into major international markets. Boon will reflect the brand’s philosophy of celebrating water as a blessing, the company said in a statement.

“At Boon, we always intend to bring one-stop solutions to two significant prevailing problems- eliminate the usage of plastic water bottles and give best quality water to all our clients. Boon, according to us, is all about empowering people to control their choice of water quality. Over the last few years, we have harnessed the power of technology to introduce our range of innovative water purifiers and serviced people from top to bottom of the pyramid and our team is now working toward launching exciting technologies that would make water and purification more accessible and transparent,” Vibha Tripathi, founder promoter of Boon, said.